Davido, a Nigerian superstar, released his sophomore album, In the final quarter of 2019, ‘A Good Time.’ It was conceptualized as a soundtrack to something merry and parts of it achieved that. While it was definitely an improvement on the unimpressive ‘Son of Mercy EP,’ it was still not an exceptional body of work.
It had some great moments, some very ‘mid’ moments and some very underwhelming moments. But interestingly, none of the songs was an actual throwaway. The problem was that Davido – as great an A&R as he is – just couldn’t weave them together into a cohesive unit, with an identity aided by segues and enviable transcendence.
On November 13, 2020, the superstar released A Better Time. The album contains 17 tracks and features 12 other artists. The art is a celebration of his son, Ifeanyi’s identity – cute awwwnn. With the birth of his son, a need to release an album with a more centred creative process and a need to showcase growth, Davido wanted the album to reflect improvement – better.
Davido’s marketing strategy, as aided by the smarts of Asa Asika and his star power will paper the cracks with great numbers and hits, but genuine album quality is something that he is still yet to produce.
It feels like whenever Davido is crafting albums, he doesn’t detach himself from the mindset of crafting hit singles. While both processes are seemingly premised upon crafting great music, they are not the same. One requires a methodical approach while the other is simply about crafting resonance and shock value.
This is Davido’s third album and a follow-up to ‘A Good Time,’ which recently hit a billion streams.
DAVIDO: A BETTER TIME TRACK LISTS
Features: 13 – Nicki Minaj, Tiwa Savage, Mayorkun, Sauti Sol, Sho Madjozi, Young Thug, Chris Brown, Mugeez, CKay, Hitboy, Nas and Bella Shmurda
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Singles: Fem, So Crazy
Details/Takeaway: When he unveiled a tracklist for the album, he wrote that, “I won’t keep you any longer. This year we’ve been through crazy times. Real crazy times. And through it all, we’ve all had to look inwards to find our unique hopes of better times ahead.
“I found a few. In human form and creative form. I’m so glad I can finally share them with you. I present to you ‘A Better Time’ out 13/11/20 00:00 WAT!”
Davido first announced the album in May 2020. Now, it’s here.
“I won’t keep you any longer,” Davido wrote. “This year we’ve been through crazy times. Real crazy times. And through it all, we’ve all had to look inwards to find our unique hopes of better times ahead. I found a few. In human form and creative form. I’m so glad I can finally share them with you. I present to you A Better Time.”
He added: One thing about Africans—rich or poor, happy or sad, is that no matter what the situation going on in your country, you always find a reason to smile and just be happy. We (African people) always like to celebrate and A BETTER TIME is that outlet to be free, be happy and hopeful for a better future.