Adidas’ recyclable Futurecraft Loop trainers want to change the world
ack in 2015, Adidas announced the creation of its first environmentally friendly performance footwear. In collaboration with Parley For The Oceans, Adidas crafted a trainer with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnet. Impressive.
Well, now we are in 2019, things have developed a little. Adidas will produce eleven million pairs of trainers that will use only 100 per cent recycled polyester. By 2024, the German giant hopes to use only recycled polyester made from upcycled marine plastic waste in every pair of shoes made, where possible. “Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, executive board member at Adidas, responsible for global brands.
And that’s not even the best bit. While the Adidas Futurecraft Loop is one of the most environmentally friendly trainers ever made, there’s an added extra in it for you too. “Futurecraft Loop is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product, proof that we can build high-performance running shoes that you don’t have to throw away,” Liedtke continued.
So essentially, when you’ve worn out your Futurecraft Loop kicks, you can take them to an Adidas store and get a brand new pair, as your old trainers will be recycled. How does it work? Well, when your trainers come to the end of their (first) life, they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste.
The first drop of the trainers is a beta trial, which will see 200 leading creators across the world run in and return the shoes, sharing feedback on their experience. The second-gen drop is when you can get involved.